Adapt or Die

What’s the one thing that you, as a business person, can count on? What’s that one thing that you can be certain will happen? What is the one sure bet that you need to take account of when you make your plans? If you said change, then you are right.

When it comes to business, change really is the only reality.
Every business owner can hit a sweet spot. They’ve dialled in their audience. Their marketing is right on the money. Sales are coming in and are growing. Their customers are satisfied with the product or service they are producing. The only problem seems to be figuring out how to keep up the demand for what they make or do.

It’s an intoxicating feeling when you’re in this kind of a situation. Everything is on autopilot and working the way it should. There are no apparent problems anywhere in the entire production process. It’s very easy in this situation to take a deep breath and relax. It’s also very easy to start considering yourself to be bulletproof. After all, look at the success you’ve achieved. You obviously know how to do things in the right way.

However, giving in to this sense of complacence is a terrible mistake. You see, at the moment of your greatest success, the market is changing and morphing into something different. You were lucky enough to hit the crest of a trend in the market, the crest of a wave if you will. However, no wave is ever static and neither is any trend in the market. The wave that you’re currently riding will eventually break and be followed by another and another and another. This means that the secret of success is not in the achieving, it’s in the maintenance.

A smart entrepreneur understands this fact and avoids complacence like the plague. They understand that all glory is fleeting. They know that the only way to stay on top of the game is to develop the ability to adapt to the changes that the marketplace always brings. In this sense, rigidity in any aspect of business is fatal. When the wind begins to blow from a different quarter, you have to be ready to adjust your course to reflect that change. If you don’t, you’ll soon find yourself dead in the water. You will quickly be overtaken by your more prepared competitors. In business, you must either adapt or die.


Keep it Real,

Mark Lyford.

Adapt or Die

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